Getting started with your website strategy in less than 150 words

A website strategy is crucial to your digital marketing success.  Answering these questions will help you plan your website strategy.

web_strategyDefine: How well is your website working now?

Start by getting a baseline for your web based performance metrics. Important metrics are the calls, emails and contacts you get from your website. The more information you have, the better.

Decide: Which metrics do you want to improve?

Review your current metrics and prioritize the ones that you want to improve. These decisions will drive design and functionality decisions during a website redesign.

Determine: Who is going to measure and follow up on performance improvement?

Determine who will be responsible for optimizing the website strategy. Defining a process for improvement is critical to the long-term success of your website. Identifying a team will help drive continuous website success.