A website strategy is crucial to your digital marketing success. Answering these questions will help you plan your website strategy.
Define: How well is your website working now?
Start by getting a baseline for your web based performance metrics. Important metrics are the calls, emails and contacts you get from your website. The more information you have, the better.
Decide: Which metrics do you want to improve?
Review your current metrics and prioritize the ones that you want to improve. These decisions will drive design and functionality decisions during a website redesign.
Determine: Who is going to measure and follow up on performance improvement?
Determine who will be responsible for optimizing the website strategy. Defining a process for improvement is critical to the long-term success of your website. Identifying a team will help drive continuous website success.